How Lounge by Zalando Innovates Content Localization with Generative AI

Zalando Lounge, Europe's leading fashion shopping club serving 50+ million customers, partnered with AWS to revolutionize marketing content localization across 17 European languages. Using Amazon Bedrock and generative AI, they built a content localization solution that automates translation, evaluation and revision. This reduces localization time, accelerates speed-to-market, and decreases reliance on external agencies. Learn how Zalando integrated the solution into marketing operations maintaining the brand voice across European markets.